About McDonald’s Logo Font
McDonald’s is the world’s largest chain of hamburger fast food restaurants. It was founded in 1940 in San Bernardino, California, USA.
The famous Golden Arches logo of McDonald’s was created by Jim Schindler in 1962. The logo was inspired by the new arch-shaped signs on the sides of the restaurants, and by merging the two golden arch-shaped signs together, the famous “M” was formed.
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When you think of McDonald’s, what’s the first thing that comes to your mind? Is it the golden arches or the mouth-watering burgers? The fast-food chain has been a part of our lives for so long that we easily recognize its logo, which is a symbol of consistency, reliability, and quality. Over the years, the McDonald’s logo has undergone several changes, but one thing that has remained constant is the font. Yes, the iconic McDonald’s logo font has a history of its own.
The original McDonald’s logo was designed by Richard McDonald, the co-founder of McDonald’s, in 1940. It was a simple logo with the restaurant’s name in a bold serif font. However, after Ray Kroc bought the company in 1955, he decided to revamp the logo to create a distinct visual identity for the brand. This led to the creation of the golden arches logo, which featured two overlapping arches that represented the letter “M.” The logo was accompanied by the restaurant’s name in a new font called “Futura Bold.”
Futura Bold was a popular font at the time and was used in several advertisements and logos. However, after the introduction of the golden arches logo, McDonald’s realized the need for a more distinctive font that would set it apart from its competitors. In 1960, the company commissioned a typography expert named Louis Cheskin to create a custom font for the brand. Cheskin came up with a font that was bold, rounded, and easy to read from a distance. He named the font “McDonald’s Typography.”
The McDonald’s Typography font became an essential part of the brand identity and was used in all advertisements, menus, and packaging. However, in 1981, McDonald’s decided to revamp its logo again to make it more modern and relevant. This led to the creation of the “Contemporary” logo, which featured a simpler version of the golden arches and a new font called “Helvetica Bold.” The font was chosen because it was clean, modern, and easy to read on digital displays.
In 2003, McDonald’s introduced a new logo called “I’m lovin’ it,” which featured a simplified version of the golden arches and a new font called “Clarendon Bold.” The font was chosen because it was bold, friendly, and conveyed a sense of emotion. The “I’m lovin’ it” logo and font are still used by McDonald’s today.
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