Adidas Logo Font
About Adidas Logo Font
Adidas Font is a particularly Sans serif font that is mentioned as associated with the world’s cult fashion brand. Adidas is a brand in the fashion design and manufacturing industry that was founded in 1924 in Herzogenaurach, Germany. With its brand coverage, now, Adidas is a leading brand that provides high-quality sports products for professional sports athletes. Their famous products include shoes, shirts, hats, and other sports accessories.
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Uppercase, Lowercase & Symbols Font
When it comes to iconic brands in the world of sports, Adidas is one that cannot be overlooked. Since it was founded in 1949, the brand has been producing quality athletic wear and footwear that have become a staple in the industry. But what about their logo font? The Adidas logo font has gone through several iterations over the years.
The original Adidas logo font was designed in 1967 by the German graphic designer, Horst Hrubesch. The font was simple and clean, yet bold and memorable. The font was inspired by a typeface called Geometric 231, which was designed by Swiss typographer Max Miedinger, who is also known for designing the popular typeface, Helvetica.
In 1991, Adidas introduced a new logo font designed by Peter Moore, who was also behind the Nike Air Jordan logo. The new logo font was sleeker and more modern, with a curved design that added a touch of elegance. The font was also accompanied by the iconic three stripes, which have become synonymous with the brand.
In 2000, Adidas made a bold move and changed its logo font once again. This time, it was designed by the renowned British graphic designer, Peter Saville, who had previously worked with brands like Dior and Givenchy. Saville’s design incorporated a more futuristic and abstract concept, with the stripes being reduced to a simple, diagonal shape.
In 2017, Adidas once again refreshed its logo font, this time, with a more modern look. The new font, which was designed by the brand’s global creative agency, Johannes Leonardo, aimed to create a consistent brand identity across all platforms. The new design was a perfect combination of the past and the present, with the three stripes being incorporated back into the font for a more classic feel.
This font is free for personal use, Click here for commercial use.
