About Amazon Logo Font
Amazon.com, Inc. is a multinational technology company that works on e-commerce and cloud computing. It is located in Seattle, Washington. That was found on 5 July 1994 by Jeff Bezos. In the present time, It is the largest e-commerce marketplace and the most valuable public company. That’s why everyone knows about this brand and the Amazon Logo Font.
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Uppercase, Lowercase & Symbols Font
When it comes to a brand, its logo is what makes it unique and recognizable. One such logo which has stood the test of time and made its way to being one of the most recognizable ones is the Amazon logo. Starting from its humble beginnings as an online bookstore in 1994, Amazon has come a long way, and so has its logo font.
The first version of the Amazon logo in 1994 featured a simple black lettering displaying the company name. The font used was a regular serif font, similar to Times New Roman. It was classic and traditional, fitting for a bookstore business. However, by 1998 Amazon had expanded to selling a wide range of products and wanted to transform its branding to reflect its growth, which led to the addition of a curved arrow and a smile under the company name. This added an element of fun and conveyed their message of being a customer-centric company, with the arrow pointing from the ‘a to the ‘z’, signifying that they sell almost everything.
In 2000, Amazon underwent a further logo design transformation to make the design sharper, more modern, and sleeker, symbolizing the company’s growth and evolution. The updated logo featured the previous curved arrow, but with straight edges, and the font changed to a more distinct sans-serif font designed by Chermayeff and Geismar Inc. It was thicker, more prominent, and easier to read than the previous font, crafting a distinctive image that was easier to notice on packaging, fliers, and online announcements.
In 2011, the golden color was introduced to the Amazon logo, which replaced the black typeface. This introduced a new visual identity and cosmetic scheme that included variations of the logo for holidays and high season periods, featuring seasonal elements such as tinsel and snowflakes. The 2017 refresh on logo design witnessed Amazon lighten the serif-like font’s weight, presenting continuity with their previous logo, whilst at the same time, creating a less formal appearance.
The most recent change to the Amazon logo occurred in late 2019 with the intent of simplifying the wordmark further while giving it a more modern feel. The sans-serif font was featured in all lowercase characters a youthful and dynamic font that was used for Amazon’s Prime Wardrobe launch. The new logo is less complicated and less busy than the previous one, and it highlights the brand’s emphasis on variety, good quality, and excellent customer service.
This font is free for personal use, Click here for commercial use.